Brand Track: Pulse survey
Simplifying Brand Health Measurement at Scale
Data Visualization & Benchmarking
Designed dashboards that enabled users to:
Compare brands
Track performance over time
Identify
trends quickly
Analyze competitors
Large datasets were transformed into decision-ready insights.
06
Flexible Configuration:
Maintained customization options for enterprise clients with unique requirements.
Designed repeatable frameworks for recurring brand studies.This helped create consistency while reducing effort for
05
02
Created structured
workflows that reduced
complexity during setup.
Guided Survey
Creation
01
04
Created Reusable
Templates
Brand Track became one of the most impactful initiatives I worked on.
It helped organizations continuously measure and understand:
Brand Awareness
Consideration
Usage
Preference
Competitive Positioning
Recall
Key
insights
Key
insights
Research teams needed speed.
Many setup tasks were repetitive.
Benchmarking experiences were fragmented.
Reporting required substantial manual effort.
Custom requirements varied significantly between brands.
The Problem
The Problem
The Problem
Traditional brand tracking studies were operationally heavy.
Research teams repeatedly recreated similar studies, manually configured survey structures, and spent considerable effort comparing data across reporting periods.
The process was difficult to scale and heavily dependent on expert knowledge.
Through stakeholder discussions and workflow analysis, several patterns emerged.
Discovery
Reduce survey setup effort
Standardize recurring workflow
Enable customization when required
Improve reporting consistency
Increase scalability
Design Goals
Solution
03
Researchers could move
through logical steps
rather than configuring
everything manually.
The experience
mentioned below balanced simplicity and control.
back
<-
button
Outcome
Hover to see
