Designing AI-Powered Consumer Intelligence Products at Enterprise Scale
One of the biggest challenges throughout my tenure was simplifying workflows that were inherently complex.
Every experience needed to balance:
Research Rigor- Studies needed to remain methodologically sound.
Business Flexibility- Every client had different objectives.
Operational Efficiency- Teams needed to execute studies faster.
Data Interpretation- Insights had to be understandable by both researchers and business stakeholders.
This required designing data that were powerful without becoming overwhelming.
Designing for Enterprise Complexity
PulseAI Research enables brands to move beyond claimed responses and understand what consumers actually do through insights derived from millions of real shopper interactions. The platform combines survey research, behavioral intelligence, brand tracking, campaign evaluation, and AI-powered analytics into a unified decision-making ecosystem.
My work spanned survey products, advertising intelligence solutions, analytics dashboards, research workflows, and enterprise reporting experiences used by research teams, marketers, and brand leaders.
For 2.5 years, I worked as a UX/UI Designer at Smytten Pulse (now PulseAI Research), helping transform traditional market research workflows into scalable digital products powered by consumer behavior, AI, and large-scale data.
Overview
I joined an evolving product, took ownership of complex research and advertising workflows, helped scale enterprise features, and influenced business outcomes.
Dive
Deeper
Survey Builder
Brand Track
Consumer Insight Dashboards
Reporting Experiences
Ad Testing
Campaign Intelligence
Performance Reporting
Research Analytics
Product Ecosystem
Rather than working on a single feature, I contributed across an interconnected ecosystem.
The Challenge
My Responsiblities
Market research is traditionally slow.
Research teams often spend significant time:
Setting up studies
Configuring surveys
Cleaning data
Building reports
Comparing historical results
Creating stakeholder presentations
As the platform expanded to serve enterprise brands across multiple industries, scalability became increasingly important.
The challenge wasn't collecting responses.
The challenge was helping teams move from questions to decisions faster.
Enterprise dashboard design
Product strategy discussions
Stakeholder workshops
User flow design
Data visualization
Product discovery
Survey workflow design
Information architecture
Developer collaboration
Design system contribution
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✨ Hey there!
Every great experience deserves the right canvas.
This page is currently enjoying a little makeover for your screen size while I carefully adapt it to ensure every detail, interaction, and bit of storytelling shines exactly as intended.
While I sprinkle a little responsive-design magic behind the scenes, feel free to explore the rest of my portfolio. If you're curious to experience this page in its full glory, the desktop version has all the bells, whistles, and creative details waiting for you.
Thanks for stopping by! 🌼
✨ Hey there!
Every great experience deserves the right canvas.
This page is currently enjoying a little makeover for your screen size while I carefully adapt it to ensure every detail, interaction, and bit of storytelling shines exactly as intended.
While I sprinkle a little responsive-design magic behind the scenes, feel free to explore the rest of my portfolio. If you're curious to experience this page in its full glory, the desktop version has all the bells, whistles, and creative details waiting for you.
Thanks for stopping by! 🌼
