Advertising Intelligence Platform
Helping Brands Evaluate Creative Performance Before Launch
Beyond research products, I also contributed to advertising-focused experiences that enabled brands to evaluate campaigns and creative assets before making large-scale investments.
Marketing teams needed faster feedback loops.
Traditional testing approaches often involved fragmented workflows and manual analysis.
The goal was to provide actionable insights with minimal operational friction.
Challenge
Growth & Ownership
My role evolved significantly during my time at Smytten Pulse..
I started by focusing primarily on UX execution and interface design.
Over time, I became increasingly involved in:
Product definition
Workflow optimization
Stakeholder management
System thinking
Cross-functional collaboration
End-to-end ownership
The experience strengthened my ability to design products rather than individual screens.
Received the IAA Award for Best Technological Development of the Year as part of the team contributing to innovative research technology solutions.
Campaign setup workflows
Ad evaluation interfaces
Audience insight dashboard
Reporting experiences
Performance visualization systems
My Contributions
My Contributions
My Contributions
Key Learnings
Working on Pulse Ads taught me how to operate within highly complex enterprise environments.
I learned how to:
Design for data-heavy ecosystems
Simplify research workflows
Balance business and user needs
Create scalable product patterns
Design for decision-making rather than task completion
Collaborate across research, business, product, and engineering teams
Most importantly, it taught me how thoughtful product design can directly influence how organizations understand consumers and make business decisions.
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